THE TRUSTED AUTHORIZED RESELLER PLATFORM FOR PREMIUM BRANDS

Stop Letting Strangers Sell Your Brand

Anyone can list your products online. The question is: can you trust them to represent your brand? SellerHQ gives you a vetted network of resellers - each one screened for legal compliance, store quality, and advertising capability - with a trust score you can verify before you approve anyone.

app.sellerhq.com/dashboard

Reseller Agreements

February 2026 · AURA HOME

34 Active

Agreements Signed

↑ 8 new this month

Pending Approval

Awaiting review

MAP Compliant

100%

Fully compliant

Violations Flagged

No violations

Reseller

Platform

Signed

Trust Score

MAP Status

Agreement

Elite Home Goods

Shopify · US

Feb 1, 2026

96/100

Compliant

Active ✓

Summit Outdoors Co.

Amazon · Multi

Feb 5, 2026

94/100

Compliant

Active ✓

Coastal Living Direct

Shopify · US

Feb 9, 2026

91/100

Compliant

Active ✓

Nordic Bath Co.

TikTok · CA

Feb 2, 2026

93/100

Review

Active ✓

Apex Fitness Supply

Amazon · US

Feb 9, 2026

98/100

Compliant

Active ✓

Growing Your Reseller Channel Shouldn't Jeopardize Your Brand

You know that authorized resellers could unlock serious revenue for your brand. But right now, the process looks something like this:

✕
You don't know who's selling your products. Strangers show up on Amazon, slash your prices by 40%, and damage your brand reputation. You have zero visibility into who they are or how to stop them.
✕
You can't find resellers you actually trust. You've tried Shopify Collective, trade shows, and cold outreach on LinkedIn. But there's no way to verify their track record, review their store quality, or confirm they'll follow your brand guidelines. Mostly tire-kickers and unqualified applicants.
✕
Legal is a nightmare. Every new reseller means a new contract, a new negotiation, and more attorney fees. And even then, you're not sure they'll comply.
✕
Managing existing resellers is chaos. Spreadsheets, email threads, and no visibility into what's actually selling or who's violating your MAP policy.
✕
Every hour spent on this is an hour you're NOT spending on product development, marketing, or growth.

Your Brand Protection Toolkit

SellerHQ is the only reseller platform that screens every reseller and gives you a transparent trust score before they ever touch your products.

01 — Reseller Access

Vetted Resellers with Verified Trust Scores

Every reseller in the SellerHQ network comes with a transparent trust score based on four dimensions: professional certification, store quality, advertising capability, and compliance training. You're not browsing a list of strangers - you're reviewing verified professionals with scores you can check before approving anyone. Built from a community of over 10,000 trained ecommerce entrepreneurs.

✓ Trust score visible on every reseller profile

Reseller Directory

Trust-Scored Resellers

Search sellers…

Platform ▾

Category ▾

Elite Home Goods

Shopify · United States · Home & Garden

$909K GMV

96/100 · Verified

Summit Outdoors Co.

Amazon · Multi-channel · Outdoors

$1.3M GMV

94/100 · Verified

Coastal Living Direct

Shopify · United States · Lifestyle

$700K GMV

91/100 · Verified

Nordic Bath Co.

TikTok Shop · Canada · Beauty

$480K GMV

93/100 · Verified

Apex Fitness Supply

Amazon · United States · Fitness

$1.1M GMV

98/100 · Verified

02 — Legal "Ease"

One Agreement.
Zero Legal Bills.

Our standardized Master Seller Agreement covers your entire reseller network. No per-reseller contracts. No attorney fees. No legal negotiations. Everything is included - the agreement, the platform, the tools, the support. Your only investment is choosing which resellers to approve. And because every reseller has already been vetted and scored, you know who you're signing with before the agreement is even generated.

✓ No legal fees

Master Seller Agreement

Signed ✓

Supplier SUMMIT OUTDOOR CO.

Effective Date Feb 1, 2026

Wholesale Terms Defined in Exhibit A

Dispute Resolution SellerHQ Mediation

Termination Clause 90 days notice

Status Active — covers all resellers

03 — Seller Analytics (Coming 2Q 2026)

See exactly what's
selling in real time.

Your brand dashboard gives you complete control over your reseller channel. Review every application individually - see each reseller's trust score, training background, store quality grade, and sales history before you decide. Approve, decline, or waitlist with one click. Set your own criteria for who qualifies. Revoke authorization at any time if a reseller doesn't meet your standards. You're not handing over control - you're gaining it.

✓ You approve every reseller. Full control, always.

February 2026 Snapshot

Healthy

Total GMV

$4.2M

↑ 18% vs Jan

Active Sellers

847

↑ 24 new

Repeat Rate

68%

avg: 45%

Chargeback Rate

0.8%

↓ 0.3%

04 — Escalation Center (Coming 2Q 2026)

We handle
the ugly stuff.

Disputes, returns, MAP enforcement, contract compliance — SellerHQ manages the operational complexity so your team doesn't have to. Focus on building your brand. We'll manage the channel.

✓ Designed to minimize your team's time on channel management

Escalation Center

2 open · 14 resolved

Chargeback — Order #8821

Filed by buyer · Mediated by SellerHQ

Resolved

Brand violation — unauthorized discount

Seller notified · Listing corrected

Resolved

Return dispute — Order #9104

Under review · Day 2 of 5

In Review

The SellerHQ Standard

Every Reseller Gets a Trust Score. You See It Before You Approve.

Unlike other platforms that let anyone sign up, every SellerHQ reseller is screened across four dimensions before they can apply to represent your brand. Their trust score is visible upfront - no guessing, no surprises.

Professional Certification

Completed a comprehensive ecommerce program covering product optimization, paid advertising, customer service, and brand compliance. Certification status is verified and reflected in their trust score.

Store Quality Review

Active ecommerce storefront manually reviewed for professionalism, product presentation, and customer experience. Store quality grade is visible in their trust score.

Advertising Capability

Demonstrated ability to run compliant paid advertising across Google, Meta, TikTok Shop, and marketplace platforms. Advertising verification is reflected in their trust score.

Brand Compliance Training

Trained in MAP policy adherence, authorized seller guidelines, and brand representation standards. Compliance training completion is verified in their trust score.

The Old Way vs. The Trusted Way

Other platforms give you a list of strangers. SellerHQ gives you vetted resellers with trust scores, one standardized agreement, and full brand control.

The Old Way

Traditional Reseller Management

SellerHQ

The Trusted Authorized Reseller Platform

Reseller Vetting & Trust

You're on your own. No vetting system, no trust scores, no way to verify a reseller's track record before signing them. You're Googling their name and hoping for the best.

✓

Reseller Vetting & Trust

4-point trust score on every reseller. Every reseller is screened across certification status, store quality, advertising capability, and brand compliance training before they can apply. You see their score before you approve anyone.

3–6 months to your first reseller

Weeks of outreach, trade shows, and cold LinkedIn DMs. Mostly tire-kickers and unqualified applicants who ghost you.

✓

First reseller in days, not months

Browse thousands of professionally trained resellers. Review their qualifications, approve who you want, and get them selling fast. No months of outreach required.

$2,000–$5,000 in legal fees per reseller

Individual contracts, back-and-forth negotiation, and a lawyer bill every single time you bring on a new partner.

✓

$0 legal cost per reseller

One standardized authorization agreement covers your entire network. No per-reseller negotiations. No attorney fees.

Spreadsheets, email chains, and guesswork

Zero visibility into what's selling, who's violating MAP, or who's actually performing. You're flying blind.

✓

One dashboard, fully automated

Manage your reseller relationships, track agreements, and monitor your authorized network from a single dashboard. Performance analytics and channel health tools rolling out 2Q 2026.

No brand protection system

Random sellers list your products at 40% off on Amazon. You play whack-a-mole trying to shut them down with no real enforcement mechanism.

✓

Brand protection through contractual compliance

Your standardized authorization agreement includes MAP policy terms and brand guidelines. Compliance monitoring and automated violation flagging coming 2Q 2026. You can suspend or terminate non-compliant resellers at any time.

10–20 hours/week managing relationships

Your team drowns in reseller emails, disputes, and compliance issues instead of building the brand.

✓

Designed to minimize channel management time

Disputes, returns, compliance — SellerHQ handles the operational complexity. Your team focuses on building the brand.

High unauthorized seller risk

No contractual protections, no enforcement. Your pricing gets undercut and there's nothing you can do about it.

✓

Low unauthorized seller risk

Every reseller in your network operates under a signed authorization agreement with contractual brand protections that are actually enforceable.

Frequently Asked Questions

How do you vet the resellers in your network? +

Every reseller in our network has completed professional ecommerce training covering product optimization, paid advertising, customer service, and brand compliance. They must also maintain an active, professional ecommerce storefront. You then review each application individually and make the final decision on who sells your products. Each reseller receives a trust score based on these four factors, and you can see it on their profile before making any decision.

What if a reseller violates my MAP policy? +

Your standardized authorization agreement includes MAP policy terms and brand guidelines that every reseller must follow. You can suspend or terminate any non-compliant reseller directly from your dashboard at any time. Automated compliance monitoring and real-time violation alerts are on our product roadmap for 2Q 2026.

How much does SellerHQ cost? +

Every brand gets access to reseller trust scores, a customizable Master Seller Agreement, and your brand dashboard at no cost. You can see every reseller's 4-point trust score, review their profile, and approve or decline applications without paying anything. Premium plans add advanced trust monitoring over time, automated compliance alerts, performance analytics, and a dedicated escalation center. Premium pricing details are covered during your strategy call.

Do I have to approve every reseller who applies? +

You have complete control. When a reseller applies to represent your brand, you review their profile - including their trust score, training background, store quality grade, and sales history - and you decide whether to approve or decline. You can set specific criteria for automatic filtering, and you can revoke authorization at any time if a reseller doesn't meet your standards. We source and qualify the candidates. You make every decision.

How long does it take to get my first reseller live? +

SellerHQ is designed for fast activation. Once you complete your brand profile and approve a reseller, they can begin selling quickly. The platform handles the agreement and onboarding so you don't spend months negotiating individual contracts.

What types of products work best on SellerHQ? +

SellerHQ is built for brands selling physical products at premium price points — typically $150 and up. This includes consumer goods (home, fitness, beauty, electronics, outdoor) and B2B products (tools, equipment, specialty supplies). If you sell a quality product that resellers can make margin on, it works.

Stop Letting Strangers Sell Your Brand

Growing Your Reseller Channel Shouldn't Jeopardize Your Brand

SellerHQ: Bringing Trust Back to Reselling

Your Brand Protection Toolkit